Ali Ghazanfar Ghaznavi started his career by making short films. In the year 2007 he was awarded the 1st Runner Up Prize for Shoof TV Short Film Competition by Mr.Jamal Al Sharif, The Executive Director of Dubai Studio City. He has also won a special mention award for his film RED GREEN BLUE at the Granada Film Festival. From there on he left his FMCG career (he was working with Nestle and had worked in the past with Pepsi) and joined TwoFour54 ( a subsidiary of Media Zone Authority, Abu Dhabi) to pursue his media career.